Sure, yeah, you could say it's a fancy metaphor and all.

 

But in all honesty, for me... 

​It all starts with a spark.

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At least, that's how I feel whenever I sit down and begin my creative process. As a copywriter I am prone to overthinking and ruminating on the right choice of words and thoughts - but then the magic happens - something is lit inside me and the words come pouring out of me.

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I also believe that sometimes you just have to light things on fire and see what rises from its ashes. Some ideas have to crash and burn before they can be resurrected into great work.
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Below is some of the work I've done that started with a spark, and now are full-fledged ideas with endless possibilities. 

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