FIRST INTRODUCTIONS ARE ALWAYS AWKWARD.
SO LET'S MAKE IT
MORE AWKWARD BY
GOING ON SPEED
CEREAL DATES.
BACKGROUND
During a Brand Experience course, our group was tasked to look into Surreal's target audience, create a persona, and develop a brand experience for Surreal Cereal to enter the US market. Surreal targets adults aged 28 to 43 years old (Millennials) who are trying to find a balance between healthy and on-the-go meals.
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INSIGHT
Millennials love dating but are fed up with dating apps.
THE BIG IDEA
Create a Surreal Cereal Dating experience (pun super intended) where millennials can find love - and their new favorite healthy cereal.
THE SURREAL RESTAURANT
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Brand themed, highlighting the color palette of the Surreal brand
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Will make a great photo op; create online buzz & exposure
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Ambient lighting and rich velvet textures
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Singles will try out different flavors - & partners
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LEADING UP TO THE EVENT
Social media ads
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Physical ads on the streets of NYC.
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Partnering with Hinge and/or Bumble, Surreal’s event will come up as an option on these dating apps taking singles to a RSVP site.
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THE "FLAVOR OF LOVE" SHEET:​
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Each single will receive a flavor sheet
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Write down notes about the flavor they’re trying out and also their date and if they’re a match
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End of the night all singles will walk away with a complimentary box of cereal with their favorite flavor - and possibly a new date!
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